Infolinks recently made public its latest feature – Related Tags. This feature was initially developed as a trial to leverage the ability of the Infolinks algorithm to choose powerful keywords and match them to the most relevant ads. But the trial became a phenomenal success, the Related Tags feature has had a major impact on publisher earnings – much higher than expected.
Before offering Related Tags to its publishers, Infolinks ran it as a pilot on 200 websites selected to represent a general but varied population. Selection criteria included size, geographical area and site category. To ensure consistency, only websites with 6 months of stable earnings were allowed to participate. Data was collected and analyzed over a two month period. Comparisons were made between earnings before and after adding the Related Tags as well as the placement of the Related Tags on the web pages.
The results were surprising: not only did the Related Tags positively affect publisher earnings, it did so considerably. On average publishers who used the Related Tags feature increased their overall earnings by 30%.
The position of the Related Tags clouds within the pages also had a substantial impact on earnings. When the Related Tags were placed at the top part of the web page earnings were increased by 35%, when placed in the middle a 20% increase and finally at the footer, a 15% increase.
The Infolinks Related Tags feature adds a unique In Text cloud within the content of a web page with carefully selected informational tags. These related tags are the most powerful keywords on the page and they perform similarly to In Text ads. When a visitor hovers over a tag, an Infolinks advertisement bubble appears and each click awards the publisher with additional revenues. Like with In Text ads, no space is required for this feature and no changes are made to the website layout.
By simply adding a small informational cloud to a website, online publishers can significantly improve the overall results. A small tweak can make a big difference. The Infolinks Related Tags feature has proven itself, it dramatically increased In Text advertising earnings and therefore we recommend In Text users to give it a try.
